Privacy Policy

777zs ("the Company", "we", "us", "our") is an internationally licensed online casino and sports betting operator accessible at https://777zs.bet. The 777zs platform is designed and operated specifically for the Pakistan market, offering cricket betting, PSL markets, live dealer casino, slot games, crash games, and keno — all denominated in Pakistani Rupees (PKR) with support for local payment methods including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank.

For the purposes of applicable data protection law, 777zs is the data controller in respect of personal data collected from users of the platform. As data controller, we determine the means and purposes of processing your personal data and bear responsibility for ensuring that such processing complies with applicable legal obligations.

If you have any questions about how 777zs handles your personal data, you may contact our Data Protection team at any time using the contact details provided in Section 14 of this policy.

777zs collects personal data across several categories. The table below summarises the main types of data we collect, along with examples of each category:

777zs collects personal data through several channels, both directly from you and automatically through your use of the platform:

• Direct interactions: When you register an account on 777zs, complete your KYC verification, make a deposit or withdrawal, contact our support team, participate in promotions, or update your account profile, you provide personal data to us directly.
• Automated technical collection: As you use the 777zs platform, we automatically collect technical and usage data via server logs, cookies, pixel tags, and similar technologies. This includes your IP address, session data, device identifiers, and in-platform behaviour.
• Payment providers: When you transact using JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, our payment processing partners share transaction reference data with us to confirm and reconcile your deposit or withdrawal.
• Identity verification providers: We work with third-party KYC/AML verification services who may provide us with confirmation of your identity check outcome. These providers do not share raw document scans with 777zs beyond what is necessary for compliance.
• Publicly available sources: In some cases, and only where permitted by applicable law, we may verify information against publicly available data sources as part of our anti-fraud and AML compliance obligations.

777zs processes your personal data for the following specific purposes. We process data only where a clear legal basis exists for doing so (see Section 5 for details on legal bases):

• Account creation and management: To register your 777zs account, verify your identity, maintain your account profile, and enable you to log in and use all platform features.
• Service delivery: To process your bets and wagers across all 777zs products including cricket betting, PSL markets, live casino, slots, crash, and keno; to settle winnings; and to maintain accurate betting records.
• Payment processing: To process deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank; to verify payment method ownership; and to maintain transaction records as required by our licensing obligations.
• KYC and AML compliance: To verify your identity and age (21+ requirement), to screen against sanctions lists and PEP (Politically Exposed Person) databases, and to meet our anti-money laundering obligations under our international gaming license.
• Fraud prevention and security: To detect and prevent fraudulent transactions, account takeovers, bonus abuse, and other prohibited conduct on the platform.
• Customer support: To respond to your enquiries, resolve disputes, process complaints, and provide 24/7 support including in Urdu.
• Responsible gaming: To monitor patterns of play that may indicate problem gambling behaviour; to administer self-exclusion requests, deposit limits, session limits, and cool-off periods; and to fulfil our duty of care to players.
• Marketing communications: To send you promotional offers, bonus notifications, and news about 777zs — but only where you have opted in to receive such communications or where we have a legitimate interest to do so under applicable law. You may opt out at any time via your account settings or by contacting our support team.
• Platform improvement and analytics: To understand how users interact with the 777zs platform, identify bugs, improve user experience, and develop new features — using aggregated or anonymised data wherever possible.
• Legal and regulatory compliance: To comply with applicable laws, respond to lawful requests from regulators or law enforcement authorities, and to establish, exercise, or defend legal claims.

For each of the purposes described in Section 4, 777zs relies on one or more of the following legal bases for processing your personal data:

• Contractual necessity: Processing required to enter into or perform our contract with you — including account registration, bet settlement, and payment processing.
• Legal obligation: Processing required to comply with a legal obligation applicable to 777zs — including KYC/AML verification, record-keeping, and responding to lawful regulatory requests.
• Legitimate interests: Processing based on our legitimate business interests where those interests are not overridden by your rights and interests — including fraud prevention, platform security, responsible gaming monitoring, and service improvement.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent — including the sending of marketing communications and the use of non-essential cookies. You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

777zs does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. We share your data only in the following circumstances and only to the extent necessary for the stated purpose:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive transaction data necessary to process your deposits and withdrawals. Each payment partner operates under its own privacy policy and is independently responsible for data it collects directly through its own channels.
• KYC and identity verification providers: We engage accredited third-party providers to assist with age verification, identity checks, and sanctions screening. These providers process only the data required for the specific verification task and are contractually prohibited from using it for any other purpose.
• Technology and infrastructure providers: We use cloud hosting, cybersecurity, customer support software, and analytics tools from vetted third-party vendors. All such vendors operate under data processing agreements that require them to protect your data in accordance with standards equivalent to those applied by 777zs.
• Regulators and law enforcement: We may disclose personal data to regulatory authorities, law enforcement agencies, or courts where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of 777zs, our users, or the public.
• Business transfers: In the event that 777zs undergoes a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred to the relevant successor entity, subject to the same privacy protections described in this policy.

777zs uses cookies and similar technologies (including pixel tags, local storage, and session storage) to operate the platform effectively, remember your preferences, maintain your session security, and understand how users interact with the site. The table below explains the categories of cookies we use:

You can manage your cookie preferences at any time through the Cookie Settings panel accessible in the footer of the 777zs website. Withdrawing consent for non-essential cookies will not affect the functionality of core platform features, though some personalisation features may be reduced. Note that blocking strictly necessary cookies may prevent you from logging into your account.

Most web browsers also allow you to view, manage, and delete cookies through the browser's built-in settings. Please consult your browser's help documentation for guidance on how to do this on your specific device.

777zs retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by law. The following general retention periods apply:

• Active account data: Retained for the duration of your account's active status plus a minimum of five years following account closure, to comply with our licensing and AML obligations.
• KYC and identity documents: Retained for a minimum of five years from the date of submission, or longer where required by the applicable regulatory framework.
• Transaction and betting records: Retained for a minimum of five years from the date of each transaction or bet settlement.
• Customer support records: Retained for three years from the date of the last interaction, or longer where a dispute remains unresolved.
• Marketing preferences: Retained until you withdraw your consent or close your account, whichever is earlier.
• Technical and usage logs: Retained for up to 12 months unless longer retention is required for a specific security investigation.

Where data is no longer required for its original purpose and no legal obligation requires its continued retention, 777zs will securely delete or irreversibly anonymise the data. Anonymised data, which can no longer be linked to any individual, may be retained indefinitely for statistical and analytical purposes.

777zs implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security programme includes, but is not limited to:

• TLS/SSL encryption on all data in transit between your browser or app and our servers.
• AES-256 encryption for sensitive data at rest, including KYC documents and financial records.
• Two-factor authentication (2FA) available to all players and mandatory for administrative access.
• Role-based access controls ensuring that 777zs staff can only access personal data that is strictly necessary for their specific job function.
• Regular penetration testing and vulnerability assessments conducted by independent security specialists.
• 24/7 security monitoring and intrusion detection systems to identify and respond to threats in real time.
• Staff security training covering data protection, phishing awareness, and incident response procedures.

As a user of the 777zs platform, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact our support team using the details in Section 14. We will respond to all valid requests within 30 days of receipt.

If 777zs becomes aware that personal data has been submitted by or on behalf of an individual under the age of 21, we will take immediate steps to suspend the relevant account, delete the data, and where appropriate, report the matter to the relevant regulatory authority.

Parents and guardians who believe a minor may have registered on the 777zs platform are urged to contact our support team immediately via live chat or email. We take underage access extremely seriously and will act on all reports without delay.

We also strongly recommend that households with minors use parental control software to restrict access to gambling websites. Reputable filtering tools are available free of charge and can block access to all gambling-related content across all devices in your home.

As an internationally licensed gaming operator, 777zs may process and store your personal data on servers located outside of Pakistan. Where personal data is transferred to a country that does not provide a level of data protection equivalent to that applicable in your jurisdiction, 777zs will ensure that appropriate safeguards are in place to protect your data. Such safeguards may include:

• Standard contractual clauses approved by the relevant supervisory authority.
• Data processing agreements incorporating binding obligations on the recipient.
• Transfers to jurisdictions recognised as providing an adequate level of data protection.

By using the 777zs platform, you acknowledge that your personal data may be transferred to, stored in, and processed in countries outside Pakistan as described in this section. In all cases, 777zs will take all reasonable steps to ensure your data is handled securely and in accordance with this Privacy Policy regardless of where it is processed.

777zs reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, operational requirements, or applicable legal obligations. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page.
• Display a prominent notice on the 777zs platform informing users of the update.
• Where the changes are significant, send a notification to your registered email address.

We encourage you to review this Privacy Policy periodically to stay informed about how 777zs is protecting your information. Your continued use of the 777zs platform after any changes are posted constitutes your acknowledgement of the revised policy. If you do not agree with any material changes to this policy, you should cease using the platform and close your account.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777zs handles your personal data, please reach out to our Data Protection team. We are committed to resolving all privacy-related enquiries promptly and transparently.

• Live Chat: Available 24/7 directly within the 777zs platform app and website — the fastest way to reach us.
• Email: [email protected] — include "Privacy Policy" in your subject line for fastest routing.
• Languages Supported: English and Urdu
• Response Time: Live chat within minutes; email responses within 24 hours on business days.

If you are not satisfied with our response to your privacy concern, you have the right to escalate your complaint to the relevant data protection supervisory authority in your jurisdiction. 777zs is committed to co-operating fully with supervisory authorities and to complying with any advice or direction given in relation to personal data processing.

For responsible gaming related data requests — such as self-exclusion records or responsible gaming history — please visit our Responsible Gaming page or contact our support team directly via live chat for the most immediate response.